Brand X Communications

tape tape

Recreation of “The Breakfast Club” in support of the film’s 25^th anniversary.

For this project, we used twitter, the popular social media tool, as a canvas for celebrating the iconic film “The Breakfast Club.” The film was recreated in 1,047 twitter posts from the film’s characters. 

The recreation of the film was used to help promote the publication of “You Couldn’t Ignore Me If You Tried,” a book celebrating John Hughes and the brat pack of the 1980s.